Hi, I am Julie Chen, Associate Creative Director specialized in cpg packaging and print. With 15 years of experience, in-house and agency experience, I create creative solutions drive holistic consumer experience throughout all touch points.
clients & collaborations
Aldi
Beekman 1802
brita
burt’s bees
Castor & Pollux Petworks
Crate and Barrel
hidden valley ranch
kingsford
mariano’s
Merrick Petcare
Perdue
Purina
renew life
Roundy's Supermarket
Sur la Table
Salesforce
The Fresh Market
skills & background
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With 10+ years of press run experience with flexo, roto, and offset printing, my work for print projects always takes print limitations into account to ensure the final printed product can be produced to look as good as the final on-screen design.
Experience with leading domestic and international press checks. -
Work cross-functionally to develop workflows and tailoring processes to ensure speed with accuracy to get to a final asset.
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Experience in art directing of food-focused photo shoots, mood board and prop sourcing for shoots, and sourcing of stock photo library to expand a brand’s existing photography.
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Background of leading teams of junior, mid-level, and senior designers to further develop their skills, mentor through challenges as well as celebrate their wins within their career. Additionally, I pride myself in striking a balance to hit project milestones while keeping the mental health of the team top of mind.
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Experience with concept creation and development for international markets. As well as, international press checks.
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Focus on working within FDA requirements for CPG packaging and keeping those top of mind even during the conceptual phase.
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Design tools - Adobe InDesign, Illustrator, Photoshop, Figma, and Canva
Project management tools - Basecamp, Mavenlink, Smartsheets, and Wrike
Software - Google Editors suite, Office, Apple software, and Quip.
education
Columbia College Chicago
2007-2011
Bachelor of Fine Arts in Graphic Design